Mu mwaka w’i 2018, u Rwanda rwatangije gahunda nshya yo guteza imbere ibikorwa by’Ubukerarugendo no kureshya abashoramari mpuzamahanga gushora mu Rwanda. Inshingano zahawe ikigo cy’igihugu gishinzwe iterambere {RDB}, nayo mu kubishyira mu bikorwa itangiza gahunda ikomeye yitwa “Visit Rwanda”.
Kureshya ba mukerarugendo gusura u Rwanda, ntabwo byari inyito gusa ahubwo RDB na Visit Rwanda hari icyo berekaga isi. Pariki y’igihugu y’ibirunga n’ingagi zibarizwamo ni hamwe mu hakomeye, Pariki y’ishyamba rya Nyungwe, park y’Akagera, ikiyaga cya Kivu, ingoro ndangamurage z’u Rwanda n’ibindi.
Ku ikubitiro, ikipe ya Arsenal yo mu Bwongereza niyo yaherewe mu kwamamaza u Rwanda nk’icyerekezo cy’ubukeragendo n’ishoramari. Aya masezerano yasinywe muri Gicurasi mu 2018. Amasezerano yataganyaga ko ijambo Visit Rwanda rizajya rigaragara ku kuboko kw’ibimoso ku myambaro ya Arsenal nkuru, iyabatarengeje imyaka 23 ndetse no mu ikipe y’abagore. Icyo gihe aya masezerano asinywa ntabwo higeze hatangazwa ingano y’amafaranga akubiye muri ubwo bufatanye gusa amakuru yavugaga ko yaba ahagaze agaciro ka miliyoni 30 z’amadolari y’Abanyamerika. Aya masezerano y’imyaka 3 yagombaga kurangira muri Gicurasi 2021.
Kuwa 14 Gicurasi mu 2021 amasezerano hagati ya Arsenal na RDB yaravuguruwe kubera ko aya mbere yari yagenze neza. RDB icyo gihe yatangaje ko nyuma yo gasanga amasezerano yarasanzwe yaratanze umusaruro ku mpande zombi, bahisemo kuyongera maze amurikwa ubwo Arsenal yerekana umwambaro wayo mushya.
Nyuma Arsenal, RDB yasanze bidahagije gukorana na Arsenal gusa. Berekeje i Pari mu Bufaransa baganira n’ikipe yaho y’ubukombe ariyo PSG bahita basinyana amasezerano y’imyaka 3.
RDB yavuze ko ubufatanye na PSG buzafasha abayikurikirana n’isi muri rusange ku menya ubwiza bw’u Rwanda, umuco n’udushya twaruhangwamo kimwe n’ibiciruzwa bikorerwa mu Rwanda bya “made in Rwanda”. Aya masezerano akaba yarateganyaga ko ikirango cya Visit Rwanda kizajya kigaragazwa kuri stade Parc de Prince aho PSG yakirira imikino, ku myenda y’imyitozo ndetse no ku myambaro igihe bari kwishyushya bitegura kujya mu kibuga. Uretse ijambo rya Visit Rwanda ryagombaga kugaragara muri Stade hejuru, no kubyapa byamamaza byaho byagombaga kuryerekana.
Amasezerano y’imikoranire hagati ya PSG na RDB yagiye avugururwa mu bihe bitandukanye aho mu kwezi kwa 4 uyu mwaka wa 2025, impande zombi zongeye gusinyana amasezerano mashya azageza mu mwaka w’i 2028. Bavugurara amasezerano, Jean Guy Africa umuyobozi wa RDB, yatangaje ko ubufatanye na PSG bwafashije igihugu gushimangira urugendo rwacyo rwo kuba igicumbi cy’ubukerugendo n’ishoramari no gushyigikira impano, guteza siporo imbere n’ibishya bishingiye ku muco.
Ati:” kuvugurura amasezerano akagera mu 2028 biduha amahirwe yo kubakira ku musaruro twagezeho no kurushaho gutanga umusaruro wisumbuyeho ku Banyarwanda n’umuryango mugari wa PSG ku isi hose.”
Nyuma y’Ubwongereza n’Ubufaransa,Visit Rwanda yerekeje mu Budage maze birangira amasezerano akozwe hagati y’u Rwanda n’ikipe yaho irusha izindi zaho ibigwi ariyo Bayern Munchen. Hari muri Kanama mu 2023, aho ikipe ya Bayern Munchen n’u Rwanda byatangaje ko bifitanye imikoranire ishingiye ku guteza imbere ruhago uhereye mu bakiri bato, ndetse Visit Rwanda ikazajya yamamazwa ku byapa binini buri muri Allianz Arena, stade yakira abantu ibihumbi 75, ikinirwaho na Bayern Munchen.
Ntibyaciriye aho, Igihugu cya Espagne nicyo cyari gitahiwe maze muri Mata muri uyu mwaka wi 2025, u Rwanda rwumvikana na Atletico Madrid ikipe ikina ikiciro cya mbere muri Espagne, ikaba ikipe ifite ibikombe 11 bya championa. Amasezerano ateganyaga ko Visit Rwanda izajya igaragara ku myenda y’ikipe y’abagore n’abagabo Bambara bari mu myitozo. Ikazajya kandi igaragara ku myenda mu mugongo abakinnyi bambara bari kwishyushya. Visit Rwanda kandi izajya igaragazwa kuri stade, Riyadh Air Metropolitano, no ku mbuga nkoranyambaga n’ahandi. Jean Guy Africa ati:” binyuze muri iyi mikoranire, twiyemeje kugaragaza u Rwanda nk’ahantu habereye ba mukerarugendo, ahantu hihariye ku bantu mpuzamahanga bakora ubukerarugendo ndetse n’ahantu hatanga urubuga rwo gukuza impano, hanatanga amahirwe kuba nyafurika bakiri bato binyuze muri Sports.”
Ubwo u Rwanda rwasinyaga bwa mbere amasezerano na Arsenal, abazwiho kunenga buri cyose mu Rwanda ndetse bakanabifashwa na bimwe mu bitangazamakuru mpuzamahanga, bakoze iyo bwabaga maze banenga ubu bufatanye karahava. Mu bihe bitandukanye umukuru w’igihugu cy’u Rwanda Paul Kagame, yagiye abitangaho umucyo igihe cyose abibajijweho. Ubwo yari mu ruzundiko rw’akazi muri Botswana, mu 2019 yabigarutseho maze agira ati:” Ibyo abantu banenga byaje bivuga ko twatanze amafaranga menshi, ko atariho twakabaye dushyira amafaranga yacu, ariko twe tukabivuga ukundi. Hashize igihe gito dusinye amasezerano y’ubu bufatanye, ariko nababwira ko ari nkaho tumaze kugaruza amafaranga twatanze kandi dutegereje n’andi menshi agomba kuza.”
Perezida Kagame yakomeje agira ati:” Twabonye abantu benshi badusura amagana, ibihumbi, abandi bamaze guteganya kuza kudusura. Kuri twe ni ubucuruzi, ushobora kuvuga ngo wenda mwatanze miliyoni 15$, kuki mwagiye muri ibi, ariko nshoye miliyoni 15$ nkabona miliyoni zigera ku 100$ zivuye muri ibyo ndakeka ari ubucuruzi butanasanzwe. Ibyo kandi dushobora kubirebera mu nyungu tumaze kubona mu bijyanye n’ubukerarugendo bwacu.”
Perezida Kagame yavuze ko mu myaka 10 ishize u Rwanda rutashoboraga kubona miliyoni 100$ ku mwaka zivuye mu Bukerarugendo, ariko ubu zishobora kugera kuri miliyoni 450$. Perezida Kagame ati:” ibyo abantu bavuga ni uburenganzira bwabo, ariko nanjye mfite inshingno zo gukora ikintu cyose numva cyazanira inyungu igihugu cyanjye.”
Abanenga amasezerano u Rwanda rukorana n’amakipe y’i Burayi, nubwo u Rwanda rwagiye rubisobanura, bo babyita “ Sports washing.” Iyi ni imvugo ikoreshwa cyane muri Sports aho baba bashaka kugaragaza ko ibikorwa bya Sports n’imikino biri kwifashishwa kugira ngo abantu babihugireho maze bibagirwe ibibazo biri kubera mu gihugu runaka.
Ibi nibyo byakozwe ubwo hari hashize imisi mike cyane u Rwanda rusinyanye amasezerano na Bayern Munchen. Muri Nzeri mu 2023, umuryango Human Rights Watch uzwiho gukora raporo ku Rwanda zitavugwaho rumwe, wahise utangaza ko ibyo Bayern Munchen yakoze ari amahitamo mabi cyane. Igihugu cya Repubulika ya Demokorasi ya Congo nacyo cyashyize imbaraga nyinshi mukuzenguruka isi gisaba ko ubufatanye bwa Visit Rwanda n’amakipe y’I Burayi bwahagarikwa.
Kuri Congo, ngo ubu bufatanye buva mu mutungo kamere u Rwanda rubiba. Minisitiri w’ububanyi n’amahanga wa Congo, Therese Kayikwamba Wagner yandikiye amakipe yose ayasaba guhagarika ubwo bufatanye ndetse banabishyiramo amafarannga menshi ariko bifata ubusa. Ibi birego bya RDC, u Rwanda ntirwahemye kubyamaganire kure.
Muri uwo mujyo, Wenzel Michalski ishinzwe itumanaho muri Human Rights Watch, ishami ryo mu Budage, anenga amasezerano ya RDB na Bayern Munchen yageze kure agira ati:” ibikorwa by’ubunyamanswa umutwe witwaje intwaro ushyigikiwe n’u Rwanda, ukomeje gukorera muri Congo bugaragaza ko Bayern inejejwe no kuva mu mavuta ari mu ipanu ikinjira mu itanura ry’umuriro.”
Ibi ariko ikipe ya Bayern Munchen yahise ibyamaganira kure ikibyumva.Umuyobozi mukuru wayo Jan Christian Dreesen yavuze ko amaserano basinyanye n’u Rwanda agamije guteza imbere ubukerarugendo n’impano z’abato. Yagize ati:” Ntabwo mbona ko ibyo turi gukora mu Rwanda ari ibikorwa bigamije kuyobya uburari hifashishijwe sports. Twabisobanuye mu buryo bushoboka ko icyo dushaka ari uguteza imbere umupira w’amaguru waho, iterambere ry’umupira w’amaguru.
Yakomeje agira ati:” ntabwo numva uburyo u Rwanda ruri gushora amafaranga mu kwigaragaza neza binyuze mu kuyobya uburari hifashishijwe ibikorwa bya Sports. Birasabanutse nk’uko uruhande rw’u Rwanda rwabivuze, barashaka guteza imbere ibijyanye n’ubukerarugendo. Rero kuba twe nk’ikipe tubishyigikiye simbibona nk’ibikorwa byo kuyobya uburari hifashishijwe sports.”
Kuwa 8, Kanama 2025, ikipe ya Bayern Munchen na RDB batangaje ko bavuguruye amasezerano yabo azageza mu 2028. Aya masezerano avugurure avuga ko noneho bazibanda kukongera imbaraga mu kuzamura impano z’umupira w’amaguru mu Rwanda. Guy Afrika umuyobozi wa RDB, yavuze ko inyungu ya Bayern Munchen, zigaragarira mu ishuri ryayo ryigisha umupira riri I Kigali. Yavuze ko igice cya 2 binjiyemo cy’amasezerano bagiye ku kwibanda mu gukuza impano, guhugura abatoza no kwita kubikorwa remezo. Naho umuyobozi wa Bayern Munchen we Jan Christian Dressen yavuze ko mubiganiro byubaka bagiranye na RDB harimo ko bongera ibikorwa byabo i Kigali binyuze mu ishuri ryigisha umupira rya Bayern Munchen.
Yakomeje agira ati:”Ubu rero ubufatanye twabushyize mu gushaka impano, tukongera ubushobozi irerero ryaho kandi tugafatanya na RDB mu mishanga ifitiye akamaro abaturage. Ibi biri mubyo twiyemeje byo gushaka impano muri Afurika.”
Iri vugururwa ry’amasezerano ya Bayern Munchen na RDB, abahora banenga iterambere rw’u Rwanda bayisamiye hejuru maze batangira gutangaza ko Bayern Munchen yahagaritse amasezerano na Visit Rwanda nubwo nyamara ahubwo habayeho kuyavugurura bakayaha icyerekezo gishya. Ubwo inkuru yajyaga hanze, ibinyamakuru bitandukanye byatangiye gutangaza iseswa ry’amasezerano gusa ku munsi wo ku cyumweru itariki ya 10 Kanama 2025, ikipe ya Bayern Munchen yongeye kubishyiraho umucyo ibicishije ku mbuga zayo maze igira iti: “Ejo hashize, FC Bayern Munchen yatangaje ko hari intambwe ikomeye imaze guterwa mu bufatanye bwayo n’ikigo cy’iterambere cy’u Rwanda, RDB. Mu bitangazamakuru bimwe na bimwe, hagaragajwe ko FC Bayern Munchen yaba yahagaritse ubufatanye bwayo na RDB. Ibi sibyo.
“Nyuma y’ibiganiro byiza kandi byubaka, twemeranyije ko igice cy’ubucuruzi cyari mu masezerano yacu ya mbere (“Visit Rwanda”) gihundurwa ubufatanye bushya bugamije guteza imbere umupira w’amaguru w’abakiri bato buzageza mu 2028.”
“Kubwiyo mpamvu, intego nyamukuru y’ubufatanye na Minisiteri ya Siporo y’u Rwanda, ubu ni ukwagura Irerero rya FC Bayern Academy riri i Kigali.”
Nubwo abanenga bakomeje kunenga u Rwanda rwakomeje gukora ibyarwo rudasubira inyuma kandi inyungu zigakomeza kugaragara. Iyi gahunda yari igamije gutumbagiza ubukerarugendo bw’u Rwanda, ubwo yari imaze umwaka umwe gusa itangijwe, Ubukerarugendo bw’u Rwanda bwavuye kuri miliyoni 425$ buzamukaho 17% aho bwahise bwinjiza miliyoni 498$ mu 2019. Muri uwo mwaka ba mukerarugendo barenga ibihumbi 20 basuye u Rwanda.
Ni muri uwo mwaka aho abarenga miliyoni 70 bamenye ibice nyaburanga bashobora gusura mu Rwanda binyuze mu bufatanye na Arsenal. Mu 2020, abafana ba Arsenal bangana na 41% bamenye u Rwanda bavuye kuri 35%. Ubwo hinjiragamo na PSG, mu mwaka wayo wa mbere, abarenga miliyoni 110 bamenye u Rwanda binyuze mu kwamamaza Visit Rwanda yari ku myambaro y’abakinnyi ba PSG, ariko bikanaterwa cyane n’amazina akomeye yari muri iyo kipe icyo gihe. Barimo nka Lionel Messi, Neymar Junior, Sergio Ramos, Kylian Mbappe n’abandi. Aba bose mu migongo yabo hakaba harimo ijambo “Visit Rwanda.”
Ntiwavuga inyungu Visit Rwanda yagize mu kumenyakanisha u Rwanda ngo ubirebere mu makipe y’umupira w’amaguru gusa. Visit Rwanda yinjiye mu bufatanye n’irushanwa rya Basketball Africa League, BAL, rigamije kuzamura Basketball y’Africa. Raporo ya 2023, igaragaza ko BAL yagize uruhare rukomeye mu kuzamura ubukerarugendo bw’u Rwanda bunyuze muri Sports. Visit Rwanda ikorana n’imikino itandukanye irimo Golf, Tour du Rwanda, Tennis n’iyindi, aho ibi byose byazamuye umubare w’abasura u Rwanda. Mu mwaka wa 2023 abitabiriye ibikorwa bya Sports mu Rwanda bakabakaba ibihumbi 14, mu gihe amafaranga binjije binyuze muri ibyo bikorwa agera kuri miliyoni 13$.
Gahunda ya Visit Rwanda ni inkingi ya mwamba mu izamuka n’iterambere ry’ubukerarugendo bw’u Rwanda aho intego ya RDB yari ifite ari ukwinjiza miliyoni 800$ zivuye muri urwo rwego umwaka ushize wa 2024. Mu 2023, miliyoni 620$ zari zinjiye.
Muri Mata 2024, ikigo gishinzwe guteza imbere ubukerarugendo bushingiye ku nama, RCB, cyatangaje ko mu 2023 ubu bwoko bw’ubukerarugendo bwinjirije u Rwanda miliyoni 95$. Kugeza ubu ikigo cy’igihugu gishinzwe iterambere, RDB, binyuze muri Visit Rwanda, gikorana na Arsenal yo mu Bwongereza, Paris Saint Germain yo mu Bufaransa, Bayern Munchen yo mu Budage, Basketball Africa League, Atletico de Madrid yo muri Espagne na Tour du Rwanda.
